Strategic advisory & transformation

Unlocking growth for businesses ready to move

Awaike connects ambitious businesses and their leaders with the talent, experience, and technology to compete in a digital economy — and win.

What’s my next step? → See recent work ↓

Growth strategy AI adoption & change Platform partnerships Media & agency Business planning Digital transformation C-suite advisory Technology solutions Change management Growth strategy AI adoption & change Platform partnerships Media & agency Business planning Digital transformation C-suite advisory Technology solutions Change management

What we do

Advisory built around
your moment of growth

Click any area to understand how Awaike approaches it and what that means for your business.

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Growth & business planning

Strategy that connects where you are to where you need to be.

From market positioning to commercial planning, Awaike helps businesses build a credible, executable growth narrative — rooted in market realities and backed by 20+ years of doing exactly this at scale.
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AI adoption & transformation

AI is not a technology decision — it’s an organisational one.

Awaike guides businesses through the full arc of AI adoption: understanding what’s relevant, building the internal case, managing the change, and ensuring the technology delivers real outcomes — not just headlines.
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Platform & agency partnerships

The relationships that drive scale are rarely accidental.

With deep, firsthand experience building some of the most productive relationships between agencies, brands, and platforms like Google, Awaike knows how to structure, pitch, and maintain partnerships that create lasting commercial value.
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Media & digital marketing

20+ years at the sharp end of digital growth.

From Jellyfish to Publicis to AI-native start-ups, Tim Wakeham has navigated every era of digital marketing. Awaike brings that depth to help businesses cut through complexity and invest their marketing resource with confidence.
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Thought leadership & positioning

Being known for the right things, by the right people.

Awaike helps senior leaders and growing businesses develop a credible point of view, build visible presence in their market, and translate expertise into influence — across content, events, and strategic communications.
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Change management

Transformation that sticks requires more than a plan.

Real change happens when people, process, and technology align. Awaike supports businesses through the human side of transformation — helping leaders bring their organisations with them, not just announce change to them.
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Who we help

Different businesses,
different needs

Awaike works across three distinct audiences. Select yours to understand how we can help.

SMEs & scale-ups

C-suite leaders

Start-ups

You’re growing. Let’s make sure it’s sustainable.

For established businesses with momentum but complexity — where the next stage of growth requires clearer strategy, smarter technology decisions, and the right external relationships. Awaike acts as a senior strategic partner without the overhead of a large consultancy.

Growth strategyPlatform partnershipsAI adoption roadmapCommercial planningTeam & capability building

Peer-level counsel for leaders who need to move fast.

Senior leaders often have access to teams and agencies — but fewer trusted voices at their own level. Awaike provides direct, experienced advisory to C-suite and senior executives navigating transformation, AI, or high-stakes partnership decisions.

Personal advisoryAI & tech strategyThought leadershipTransformation leadershipBoard-level preparation

The right foundations, before the wrong ones are set.

For early-stage businesses where the decisions made now will define the next five years. Awaike helps start-ups shape their commercial model, build their first critical relationships, and go to market with the credibility of much larger organisations.

Business model designGo-to-market strategyInvestor narrativePartnership buildingDigital growth

About Awaike

Tim Wakeham

Founder, Awaike

LinkedIn profile

20+ years at the intersection of growth, media and technology

Awaike was founded by Tim Wakeham — a senior leader with more than two decades of experience building growth at some of the most significant organisations in digital marketing, including Jellyfish, Publicis, and a series of AI-native technology start-ups.

Tim’s career has been defined by a consistent ability to connect agencies, brands, and platforms — particularly Google — in ways that create lasting commercial value. That rare combination of platform depth, agency credibility, and technology fluency is what Awaike brings to every engagement.

20+

years in digital growth

global markets led

∞

partnerships still running

Formerly: Jellyfish Publicis Google partner

Recent work