Strategic advisory & transformation

Unlocking growth for businesses ready to move

Awaike connects ambitious businesses and their leaders with the talent, experience, and technology to compete in a digital economy — and win.

What’s my next step? → See recent work ↓
Growth strategy AI adoption & change Platform partnerships Media & agency Business planning Digital transformation C-suite advisory Technology solutions Change management Growth strategy AI adoption & change Platform partnerships Media & agency Business planning Digital transformation C-suite advisory Technology solutions Change management
What we do

Advisory built around
your moment of growth

Click any area to understand how Awaike approaches it and what that means for your business.

Who we help

Different businesses,
different needs

Awaike works across three distinct audiences. Select yours to understand how we can help.

SMEs & scale-ups
C-suite leaders
Start-ups
You’re growing. Let’s make sure it’s sustainable.

For established businesses with momentum but complexity — where the next stage of growth requires clearer strategy, smarter technology decisions, and the right external relationships. Awaike acts as a senior strategic partner without the overhead of a large consultancy.

Growth strategyPlatform partnershipsAI adoption roadmapCommercial planningTeam & capability building
Peer-level counsel for leaders who need to move fast.

Senior leaders often have access to teams and agencies — but fewer trusted voices at their own level. Awaike provides direct, experienced advisory to C-suite and senior executives navigating transformation, AI, or high-stakes partnership decisions.

Personal advisoryAI & tech strategyThought leadershipTransformation leadershipBoard-level preparation
The right foundations, before the wrong ones are set.

For early-stage businesses where the decisions made now will define the next five years. Awaike helps start-ups shape their commercial model, build their first critical relationships, and go to market with the credibility of much larger organisations.

Business model designGo-to-market strategyInvestor narrativePartnership buildingDigital growth
About Awaike
Tim Wakeham, Founder of Awaike
Tim Wakeham
Founder, Awaike
LinkedIn profile

20+ years at the intersection of growth, media and technology

Awaike was founded by Tim Wakeham — a senior leader with more than two decades of experience building growth at some of the most significant organisations in digital marketing, including Jellyfish, Publicis, and a series of AI-native technology start-ups.

Tim’s career has been defined by a consistent ability to connect agencies, brands, and platforms — particularly Google — in ways that create lasting commercial value. That rare combination of platform depth, agency credibility, and technology fluency is what Awaike brings to every engagement.

20+
years in digital growth
3
global markets led
∞
partnerships still running
Formerly: Jellyfish Publicis Google partner
Recent work

What working with Awaike
looks like in practice

A selection of engagements across strategy, transformation, and partnership.

Growth strategy
Helping a scale-up media agency define its next commercial chapter
A UK agency with strong creative credentials but unclear growth direction needed a strategic framework to take to its leadership and investors.
Find out more →
AI transformation
Building the internal case for AI adoption at a mid-market brand
An established retail brand wanted to understand where AI could drive real value — without the noise. Awaike built the business case and transformation roadmap.
Find out more →
Platform partnerships
Structuring a landmark agency–platform partnership with Google
Drawing on years of relationship-building with Google, Awaike helped broker a formal partnership that unlocked new product access and co-investment.
Find out more →
C-suite advisory
Supporting a newly-appointed CMO through their first 90 days
A FTSE-listed business brought in a new CMO. Awaike provided the external counsel and market perspective to help them move with confidence from day one.
Find out more →
Common questions

What people ask
before getting in touch

Straightforward answers to the questions we hear most often.

What does Awaike do?+
Awaike is a UK strategic advisory consultancy that helps ambitious businesses and their leaders with growth strategy, AI transformation, platform partnerships, and digital marketing. Founded by Tim Wakeham, we work as a senior strategic partner — providing the kind of experienced, external perspective that cuts through complexity and helps businesses move with confidence.
Who is Tim Wakeham?+
Tim Wakeham is the founder of Awaike, with 20+ years of senior experience in digital marketing, growth strategy and technology. He has held senior roles at Jellyfish, Publicis Groupe, and a series of AI-native technology start-ups. He is particularly known for his depth of expertise in agency–platform relationships, especially with Google, and his ability to connect commercial strategy with practical execution.
What types of businesses does Awaike work with?+
Awaike works across three audiences. First, SMEs and scale-ups that have momentum but need clearer strategy, smarter technology decisions, or the right external relationships to reach the next stage of growth. Second, C-suite and senior leaders who need trusted peer-level counsel on transformation, AI strategy, or high-stakes partnerships. Third, early-stage start-ups building commercial foundations and going to market for the first time.
How does Awaike approach AI transformation?+
AI adoption is an organisational challenge as much as a technology one. Awaike guides businesses through the full arc: understanding which AI applications are genuinely relevant, building the internal business case, managing change across teams, and ensuring the technology delivers measurable commercial outcomes — not just headlines. We work with businesses that want to move thoughtfully, not just quickly.
What experience does Awaike have with Google and platform partnerships?+
Tim Wakeham has spent years building productive relationships between agencies, brands, and major platforms including Google. This includes structuring and brokering formal agency–platform partnerships that unlocked co-investment, product access, and commercial advantage. Awaike brings that firsthand knowledge to businesses that want to approach platform relationships more strategically.
What does an engagement with Awaike look like?+
Every engagement starts with a conversation rather than a formal brief. Awaike works in a deliberately lean way — providing senior expertise without the overhead of a large consultancy. Engagements are typically structured around a specific challenge, transition, or opportunity: a growth strategy review, an AI adoption roadmap, a partnership approach, or ongoing advisory for a senior leader navigating a period of change.
How do I get started?+
The easiest way is to email Tim directly at info@awaike.co.uk or use one of the contact options below. Most of the best engagements start with a short conversation about where you are and what you’re trying to achieve — no brief required.

Not sure where to start?
That’s exactly where we begin.

Most of the best engagements start with a conversation, not a brief. Tell us where you are and we’ll help you figure out what happens next.

How would you like to progress?
💬Book an initial conversation→ 📈Understand how we work→ 📋Send us a brief→